Loss aversion and the zero-earnings discontinuity
نویسندگان
چکیده
منابع مشابه
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Vol. XLII (May 2005), 119–128 119 *Nathan Novemsky is Assistant Professor of Marketing, School of Management, Yale University (e-mail: [email protected]). Daniel Kahneman is Eugene Higgins Professor of Psychology, Psychology Department, Woodrow Wilson School, Princeton University (e-mail: [email protected]). The authors thank On Amir, Dan Ariely, Ravi Dhar, Shane Frederick, Joel Hub...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2019
ISSN: 1556-5068
DOI: 10.2139/ssrn.3491149